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Who are we?

Conceptioneering Ltd is a multi-award winning product development and invention house.

About Us

Conceptioneering Ltd is a multi-award winning product development and invention house. Our primary goal is to research, develop, conceive, and license innovative concepts and technology. We are dedicated to the continual growth of our successful business, which is now recognised for its creative excellence and the value of its intellectual property. We specialise in bringing leading edge technology into various commercial sectors. We have a particular understanding of product development and brand creation, and have already created a number of successful brands and products. To date we have licensed 65 concepts that went through to mass production. Some of the products we licensed including Cube World (Mattel) sold in multi-millions across the Globe.

Assistive and social care technology

While initially developing toy, game and gift concepts/products, a few years ago, our Founder and Technical Director (Tony Ellis) decided to diversify his Invention House to help people in need. He personally wanted to give something back to Society, so decided to dedicate 100% of his time and skills to research and develop radically new (low cost) Assistive Technology and Social Care Robotics.

Companies Conceptioneering have licensed to:

  • Radica/Mattel(USA)
  • Funrise Inc (USA)
  • Nova World Inc (USA)
  • Giochi Preziosi SpA/Flair
  • Vivid Imaginations
  • Mookie Toys
  • Martin Yaffe International
  • PMS/Gosh International
  • Hy-Pro International

  • Jumbo Games
  • Zeon Ltd (Zeon Tech)
  • Trends UK
  • Wesco Ltd
  • Trends International
  • Eastcolight (Hong Kong) Ltd
  • Ravensburger Spieleverlag GmbH
  • Sambro International Ltd
  • Farnell (An AVNET Company)